ShowPhaze has supported the educational side of SXSW for several years. The number of technicians varies annually, but the quality of services remains steadfast. Spanning multiple venues and up to 16 days, this event is an endurance test. External factors like disrupted traffic routes and parking permissions add stress, especially for those living further out of town. Technicians need a combination of technical savviness and the ability to handle a high turnover of presenters, many of whom may lack prior experience presenting to crowds.
Tasks include last-minute PowerPoint edits and managing amateur hour tricks like playing audio through podium mics. The event also offers opportunities to meet industry heroes and enjoy numerous activations, after-parties, and pop-ups. ShowPhaze supported the Porsche activation in historic Brazos Hall, where the team received praise for their rigging and lighting skills, transforming the building into an EV showroom with a live band and complimentary drinks.
